You may recall reading about Victoria’s original design that I worked on in late 2013. Well after two years, she was ready for something fresh and feminine. Victoria and I had “done the damn thing” back when we first worked together, so she’s a savvy, independent site owner who knows a thing or two about what kind of content her new website needed. She came to me with a pre-selected collection of images, textures and fonts from Creative Market and gave me creative freedom to pick out something fresh (I love that!), so we went with a scrolling, long-homepage theme, Cafe Pro, and only added a few customizations to make it personal.
Another great feature of this redesign was that we were able to take advantage of Flywheel’s new staging feature which gave us the opportunity to clone her old site to a new, developmental space where we were able to redesign and deploy with the push of a button. Damn, I love those guys from Flywheel!